Client: SweatPals (Agency Partner: Social Q)
Role: Performance Video Editor & Motion Designer
Objective: Direct-response founder case study engineered for paid Meta/TikTok ad sets, driving app discovery through authentic b-roll and animated dashboard metrics.
Execution: Editorial pacing, 3D UI & mobile tracking, kinetic typography, and audio mix.
Client: Puppy Yoga Club
Role: Creative Director, Producer & Performance Editor
Objective: High-retention creative testing asset blending playful AI character animation with real event b-roll to maximize top-of-funnel watch time and brand recall.
Execution (End-to-End): Creative ideation, scriptwriting, AI animation & voice pipeline, event filming, motion design, sound design, and CTA packaging.
Client: NASCAR & The CW (Agency Partner: STN Digital)
Role: Motion Designer & Video Editor
Objective: High-energy championship asset designed to arrest feed scroll via rhythm-matched editorial, heavy motion design, and high-impact sound design.
Execution: Custom kinetic typography, glitch & visual effects, color treatment, and beat-matched audio design.
Client: WWE NXT & The CW (Agency Partner: STN Digital)
Role: Motion Designer & Video Editor
Objective: High-retention digital asset engineered to drive tune-in and athlete storytelling by pairing on-camera interview pacing with hard-hitting in-ring fight cutaways.
Execution: Fast-paced multi-cam editorial, dynamic subtitles, custom broadcast co-branding overlays, and motion-tracked visual accents highlighting move mechanics.
Client: Puppy Yoga Club
Role: End-to-End Creative Direction, Production & Post-Production
Objective: Lifestyle acquisition ad driving ticket sales via a "Come with me" vlog hook, wellness storytelling, and animal direction.
Execution: Scripting, on-location cinematography, talent and animal direction, audio mix, and animated CTA design.
Client: Puppy Yoga Club
Role: Creative Strategist & Ad Designer
Objective: High-intent direct-response acquisition asset engineered to overcome "weekend plan fatigue" and drive direct event ticket checkouts.
Execution: Scripted native iMessage narrative addressing common objections (experience level, alternative to dining out), highlighting breed scarcity (Golden Retrievers), and integrating clear buying confirmation triggers.
Objective: High-engagement interactive camera experience engineered to drive organic UGC creation and shareability during holiday cultural moments for Youtube Short.
Execution: 3D asset modeling, custom PBR texture baking, tap-to-interact visual logic scripting, and facial-tracking trigger integration.
Client: Von Dutch
Role: AR Creator & 3D Technical Artist
Objective: Branded virtual try-on asset engineered to drive organic social reach and product consideration by enabling mobile users to test iconic trucker hat colorways in real time for TikTok.
Execution: 3D headwear asset modeling, custom PBR material texturing, real-time head-tracking logic in Effect House, tap-to-switch colorway interactions, and branded particle effects.
