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The TUNDRA
A multimedia platform that connects enthusiasts across various interest areas.
💼
The TUNDRA Enthusiast
News Network
📍
Los Angeles, CA
📆
2022 - 2024
👩🏽💻
Lead UX UI Designer
Digital Marketing
CONTEXT
During my two years with The TUNDRA Enthusiast News Network, I advanced from a UX/UI Designer to the role of Lead UX/UI Designer and Content Manager. My core mission was to address key performance issues by improving site speed and increasing user engagement. Through a strategic redesign, we achieved significant, data-driven results:
• Page loading times were cut by 40%
• Average session duration increased by 30%
• Overall user retention improved by 35%
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