The TUNDRA

CONTEXT

As Lead UX/UI Designer and Content Manager, I was responsible for designing and optimizing the website and managing content creation. Key achievements include:

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· Redesigned the website using Figma, resulting in a 35% increase in user retention and a 25% boost in conversion rates.

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· Created original photo and video content for the platform and social media, enhancing brand storytelling and user engagement.

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· Utilized Google Analytics to track user behavior, refining strategies that increased organic traffic by 50% and improved CTR by 40%.

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· Collaborated with AWS teams to address and resolve bug issues, improving site stability and performance.

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· Worked closely with developers to optimize website performance, cutting load times by 40% and increasing session duration by 30%.